Crafting a Job Description that Helps You Attract Top Talent

Posted July 21, 2014

Looking to find the best employee for your organization? With the economy heating up, there is a lot of competition for top talent in the job market.  In order to attract the individuals you want, it’s essential to craft a standout job description.  Here are a few tips for writing job descriptions that will effectively communicate your available positions, job requirements, and necessary qualifications while grabbing the attention of the job seeker.

Details to include.
If you want the job seeker to take your post seriously, there are essential details that need to be included in your job description.  The job seeker is likely to move on to the next job post, if you don’t include all of the info they’re looking for.

  • Job Title & Summary—The job title should accurately reflect the work that the employee will do.  The title should not only reflect you industry’s standards, but your organizations culture as well.  After you’ve defined what the position is, write a summary of the purpose of the job and an overview of the main responsibilities.  Keep the summary concise and to the point by making it two to three sentences at the most.
  • Skills and Qualifications—List all of the mandatory qualifications the candidate must have.  These are the non-negotiables and should include skills, years of experience, certifications, licenses, and education requirements. Then, list preferred skills that you would like the candidate to have but aren’t absolutely necessary.
  • Location and Type of Employment—Be sure to clearly identify where the position is located.  If travel is required for the position, note the percentage of time and to where the employee will be traveling.  Also be sure to state whether the position is full-time, part-time, salaried, or contract.  If the position is an internship, be sure to note whether it is paid or unpaid.  You want to be sure the applicant knows all of these things before applying, so that you don’t waste their time or yours over mismatching expectations later on in the interview process.  If your company doesn’t have policies against it, include details about salary range and benefits in the job description as well.
  • Contact Information—Don’t be one of the many job postings on the web that doesn’t include recruiter contact information.  You want potential candidates to be able to ask questions and make it easy for them to apply for the job.  The top talent isn’t going to apply if your posting looks like it’s trying to be secretive or unprofessional.  Skilled job candidates won’t waste their time playing the games of online job hunting.                                                                                                                                    

How to make your post stand out.
The perfect job description is neither overly detailed nor too vague, and uses clear language to represent the culture of the company.  Here are a few formatting tips that will make your job descriptions grab the attention of the reader.

  • Be specific and use direct language.  While brevity is appreciated in job postings, it’s also important to be as specific and transparent as possible.  If your description is too vague, applicants won’t be able to imagine themselves in the role and accurately determine whether or not they’re qualified for the job.  Keep from using fuzzy descriptors such as sometimes or frequently when describing job functions.  Instead, organize responsibilities by percentage or time or hours.
  • Use bullet points where appropriate.  Using bullet points makes you job description easier to read through.  A candidate should be able to easily skim through job responsibilities and skill requirements to determine whether they meet the qualifications for the job.
  • Embody the organization’s personality.  When writing the job description, choose a tone and voice that match your company’s culture.  For example, a startup company is likely to have a more creative, silly, attention grabbing job description, than a company with a very strict corporate culture.  Getting your company’s personality across in the job description will ensure you’re only attracting people who are the right cultural fit for your organization.

Still having trouble attracting the right employees even with a detailed job description?

Let the experienced team at All Team Staffing help.  Since 1989, All Team has been providing employers with proven staffing solutions that help grow their business, reduce risk, and boost their bottom line.  Contact us today to see how we can provide the best talent for your organization.